Deepika
believes that style is simplicity. Her clothes have a defined
cut, and portray a very contemporary look. She is especially
focused on the final touches, as she believes that a tacky
finish ruins the entire look. Versatility is her strength.
But dealing with individuals according to body types and personalities,
creating wardrobes and trousseau in accordance to a person's
lifestyle has always been her forte, besides ready-to-wear
of course. A playful sense of humour belies an incisive mind
and a reputation built on an instinctive knowledge of what
a woman wants to wear - and how to deliver it.
She
retails at her own store Divinite and has other retail outlets
and individual buyers across the country. She retails under
four labels. Label 1 is Abstinence: A purist line. Fabrics
being the starting point of purity, she uses special hand
woven fabrics and works together with the weavers to create
fabrics according to her vision. She also uses tailoring and
craft techniques in silks and cottons alone. Her clothes are
simple, clean cut, and with a lot of detail. Label 2 is D2G
(D-square-G): This is her Ready-to-wear line. Her prêt
collection has the cutting edge of modernity, and is known
for its wearability. Label 3 Aura: This is her ornamental,
more ostentatious line. Unique eveningwear and garments ideal
for a trousseau. Her attention for detail is painstaking and
she uses the most exquisite embroidery. Label 4 Dee: A line
of accessories, which she is currently working on.
Versatility
truly seems to be her strength, as she has also branched into
menswear. Not being satisfied with the designing aspect alone,
she has styled several shoots and ad campaigns for prominent
magazines and she has been a fashion columnist with the Times
of India, Bangalore. |
