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Nike
brand is leading the footwear industry with its cool funky
shoes. Nike, a symbol of comfort and style is gaining popularity
among people of all age groups. In the list of major players,
Nike with its extraordinarily comfortable shoes has set up
its foot in the fashion world as a leading footwear brand.
Nike exhibits an exotic variety of shoes ranging from Nike
sneakers to basketball shoes and running shoes. Buying Nike
shoes won't let you down and you'll feel proud of your choice.
Major
footwear brand Nike started off in 1962 as a partnership between
Bill Bowerman, the coach of University of Oregon and Phil
Knight, a student of the same university. Initially it was
named Blue Ribbon Sports (BRS). It was later in 1972 the firm
was renamed 'Nike'. Nike is a Greek word that denoted the
goddess of victory. Subsequently Nike entered into another
partnership with Hurley International and is today doing wonders.
By
the end of August 2004, Nike launched a new subsidiary called
Exeter Brands Group to come up with a variety with a difference.
This unit primarily focused on footwear for athletics. Nike
in itself is a big business empire employing a total of about
one million talented people.
Nike
aims at making big in business and is continuously striving
hard to achieve its dreams of becoming the biggest. It is
casting its spell on the six continents of the world and is
involved in extensive marketing. When it comes to health and
fitness, Nike is not to be forgotten. Nike is the other name
for comfort and style and people just rock and roll in the
comfort zone with Nike.
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